Research Responsibility

Schedule: Sean

Expanding Research by Tuesday on these given topics:

Liz
• Provide a clear statement of objectives, with priorities
• Define, characterize and prioritize your audiences
• Be clear about procedural requirements (for example, if more than one bid
is needed from fabricator, or if there's a minimum acceptable level of detail
for design presentations)
• Design
• Differentiation
• Value

Nikita
• Relate the objectives to overall company positioning
• Define budgets and time frames
• Demographics
• Flexibility
• Coherence
• Meaning

Jess
• Indicate if and how you'll measure achievement of your goals
• Explain the internal approval process
• Authenticity
• Commitment
• Sustainability
• Brand Architecture

By Tuesday have storyboards for each of these topics. In all we should have 12 storyboards, 4 for each topic, and from there we can combine the storyboards in 3 concise ones.

1) This is your burger, this is what is in it.
2) Sarcastic fast food commercial using fast food's aesthetic. (Im lovin it...)
3) Fast food evolution (Real to Beautiful)