Deliverables Positioning and Sustaining Brand

What are your deliverables based on the list provided in the calendar?
• What are they? Specifically
~ This is your burger, this is what's in it campaign
~ Sarcastic fast food commercial using fast food's asthetic(Joseph's tag lines)
~ Fast Food Evolution(from real to "beautiful")
~ Logo Animation

• Are there some that are not on the list?
~ Viral Films and 3D Model

• Are there items on the list that are not applicable to the brand?
~No DVD real

What process do you need to implement to be able to deliver the deliverables you
have stated by the major deadlines listed in the calendar?
• What do you need and when from other groups?
~ logo, colors, style, typography - Visual Identity by April 2nd
~ promo strategy - Advertising and Promotion by March 19th

• What do you need and when from your peers?
~Research & Ideation content for conversation and word storyboard by March 17th

• What research do you need to develop it?
~Successful motion pieces
~Testing practices

• Who is going to be responsible for what when?
~everyone, all the time

How are you going to test your deliverables?
• Have you planned time to test and redevelop?
~youtube
~facebook
~Art 194 TV in hall
~Show videos to different classes

• How do you know you have created the good set of questions and test
situations?
~Draws out questions about Fast Food life from the customers. Makes them question their actions and fast food's actions

• What is it you would like to know through your testing? Do your questions
speak to both your micro and macro questions regarding the objectives ad
goals of your brand?
~is the brand clear?
~is it memorable?
~is it interesting to watch?
~would someone change the channel if it came on?