Eight more areas for further research:
1. How can fast food be made less attractive to children?
2. What makes fast food more appealing than home meals?
3. Comparisons between fast food ingredient quality to ingredients bought at the grocery store for home cooked dinners.
4. What specific groups are targeted by fast food within the demographics we have already established?
5. Is income related to people's food choices?
6. How many people are willing to limit their fast food intake and what sort of incentives would be needed?
7. Fast food marketing strategy.
8. How is fast food viewed in other parts of the world or is it just a problem in the US?

Five ideas of brand implementation and activation:
1. Make website with games and graphics themed around our brand for kids.
2. Pamphlets and brochures to be handed out at schools.
3. Clubs and groups created to teach people the alternatives to fast food.
4. Have "healthy food" cook offs and other public events promoting our brand.
5. Create a mascot that would appeal to children and perhaps steal some thunder from Ronald.

Five motion ideas:
1. Dramatic videos comparing fast food to healthier alternatives.
2. Videos showing statistical information that exposes the poor quality of fast food and how truly unhealthy it is.
3. Videos showing people the ease with which alternatives can be adapted and implemented.
4. Showing transformation of the body during fast food consumption (maybe beside a transformation with healthy food).
5. Make clever commercials that use metaphors to explain our brand, (like the "this is your brain...this is your brain on drugs"), as well as others that mimic or are based loosely upon earlier campaigns against negative ideas.