These should be pretty much done for each of you already. I just reassigned assigned you the parts that you've already done. These parts were required of us way back when and might even be on the blog still. We just need to touch them up and make them perfect now since we know what we're doing. I'll take the pieces that we haven't done yet.
- What form does the campaign take? (TV, radio, ad placement, billboards, public meetings etc.) - Nikita
- Where do the ads, announcements, articles, news stories appear? - Nikita
- What does the campaign argue or present? - Nikita
- Who sponsors it? - Nikita
- What symbols, stereotypes, metaphors, or icons are used? - Liz
- Describe the language and imagery used in the promotion. - Jess
- Who is the intended audience? - Sean
- How is the audience positioned in relation to the campaign? - Sean
- What do the choices of media say about the nature of the campaign? - Jess
- How is the language used persuasively? What rhetorical devices are used? - Jess
- Are there any logical fallacies? - Liz
- Discuss the use of symbols and stereotypes. - Liz
- Discuss how--what mechanisms--the campaign uses to persuade its intended audience? - Liz
- What is the Vision of the campaign? - Sean
- Authenticity - Jess
- Differentiation - Liz
- Flexibility - Nikita
- Commitment - Jess
- Value - Liz
- Sustainability - Jess
- Positioning - Sean
- Brand strategy - Sean
- Meaning - Nikita
- Coherence - Nikita
- Names - Sean
- Trademark - Sean
- Brand Architecture - Jess
- Taglines - Sean
- Design - Liz
- Demographics - Nikita
- Short / Long term ramifications - cultural and societal - Sean
